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Who are YOO?

YOO is a pioneering vision for living and the result of a partnership between property entrepreneur John Hitchcox and the world’s most celebrated designer, Philippe Starck. YOO Creative Directors also include Marcel Wanders, Jade Jagger, Steve Leung, Kate Moss and Susanne Khan.

Since 1999, YOO has worked with the world’s most visionary developers to design residential and hotel projects in over 32 countries throughout Asia, Australia, Europe, Africa, North and South America and the Middle East.

Celebrated as one of the most diverse and renowned design offerings in the world, with six unique visions and the one aim: to create extraordinary living, working and hotel spaces.

YOO is not just about design; it’s about creating a lifestyle through amazing amenity spaces and common areas, where people can come together and get to know each other. Spaces to inspire the feeling that anything is possible.

YOO is a branded lifestyle and design orientated place maker.

yoo starck

“Political, ethical, subversive, ecological, fun: this is how I see my duty as a creator.” Philippe Starck.

Despite more than 10 000 creations - completed or in the making - his global fame and his tireless protean inventiveness, never forget the essential.

Philippe Starck has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible.

This citizen of the world, who considers it his duty to share his ethical and subversive vision of a fairer planet, creates unconventional places and objects whose purpose is to be “good” before being beautiful.

His profound comprehension of contemporary mutations, his enthusiasm for imagining new lifestyles, his determination to change the world, his devotion to a positive reduction, his love of ideas, his desire to defend the intelligence of usefulness - and the usefulness of intelligence - have accompanied one iconic creation after the other… From everyday products such as furniture to revolutionary hotels and residential spaces.

yoo inspired by starck

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Where are YOO?

yoo projects worldwide

worldwide map
  • Toronto
  • Puerto Vallarta
  • New York
  • Miami
  • Boston
  • Buenos Aires
  • Panama City
  • Punta del Este
  • Vienna
  • Obzor
  • Berlin
  • Hamburg
  • Munich
  • Moscow
  • Wollerau
  • Cotswolds
  • Istanbul
  • London
  • Tel Aviv
  • Marrakech
  • Singapore
  • Melbourne
  • Sydney
  • Hong Kong
  • Wanchai
  • Bangalore
  • Mumbai
  • Pune
  • Niseko
  • Manila
  • Boracay
  • Phuket